About Allyson

allyHi, I’m Allyson.

Thank you so much for visiting.  I am a career marketing professional, and I’m riveted by the nuances of office culture.  I’ve been privileged  to see firsthand the impact of organizations that are top-notch as well as those that are lacking.  While marketing and public relations are often considered secondary for a business to thrive, I believe that the best organizations pay close attention to the messages they send both internally and externally.

To learn more about me, visit my LinkedIn profile.  Outside my day job of running a marketing consulting firm, The Twiggs Group, you’ll typically find me in a basketball gym around the world cheering on my son – I also blog about my passion for him and sports at SportsMomma.

Our family has deep ties to basketball and I believe the team dynamic and the lessons of the basketball court are directly applicable to the workplace.  I believe very strongly in creating the kind of environment that team members clamor to be part of, and this blog allows me to explore the best of marketing, public relations, office culture and intentional leadership.  I’d love to hear from you by email and welcome your feedback.

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