Friday Fab Four

image001Happy Friday! Here are four really great articles for your reading pleasure.

1. 8 Game-Changing Marketing Lessons from the ALS Ice Bucket Challenge–David A. Frankel (such a successful campaign)

2. Honest Slogans–Joanna Goddard (these are really funny!)

3. Why Saying ‘No’ Gets You Ahead–Camille Preston (Just say NO!)

4. How Do Words Get Added to Oxford Dictionaries?–Clemency Plemming (YOLO!)

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