Summer Intern Farewell

Alas! Summer is coming to an end, which means my time here with The Twiggs Group is as well.

I am truly thankful for this experience and all that it has taught me. I feel that the skills I’ve learned and the work I have done has prepared me not only for my junior year classes but the real world and workplace.

I would not be here writing this if Allyson hadn’t taken me under her wing and showed me all the ins and outs of how she runs her business. Not only was she my “boss,” she was, and still is my mentor. She has helped guide me with tasks for The Twiggs Group, and she took the time to help me create my blog.

From sitting in on client meetings to managing social media accounts I can’t think of anything else I would’ve rather spent my summer doing. I really mean that too, I can’t express enough how prepared this internship made me for school, and more importantly life after school.

I hope you all enjoyed my posts about Snapchat and how to better understand and work through the app. It was so much fun being able to write about an app that I love and use every day.

As I continue my journey, I will keep all the lessons I’ve learned from this experience and use them in the workplace and the real world. The Twiggs Group will always hold a special place in my heart, and I’m sad our time together has to end.

If you want to continue with me on my journey, be sure to follow my blog!

IMG_6748Farewell,

Jasmine Conley

Jasmine: June NWA PRSA Lunch

Hey guys, it’s Jasmine again.

A few weeks ago I had the privilege to sit in on NWA’s monthly PRSA meeting. Jackie Wolven was the speaker, and she talked about my favorite topic…social media!

Wolven manages the social media accounts for Eureka Springs, a very diverse and eclectic town in Northern Arkansas.

Although I do not have my own personal business yet, or fully manage someone else’s, I was able to learn a lot that I will be able to use when those moments arise. jackieprsa

One of the most interesting topics she talked about was how Instagram “takeovers” can enhance the exposure of the account and increase interaction with followers.

I’ve heard of these types of takeovers before, but they are usually done by celebrities trying to promote their new movie or something along those lines. The idea that regular people like you and I could “takeover” the account of our city/town or even just a local business for a day is awesome!

Of course, Ms. Wolven sets parameters for the takeovers so that they don’t post something that is out of line with the brand. For the most part though, she allows them to post pictures, or videos of what they find interesting about their town (Eureka Springs).

Overall my experience at the NWA PRSA meeting went very well, I felt like I learned a lot, and I was able to meet many different PR pros that work in a variety of PR fields.

How to Use Snapchat Filters

Hey there, it’s Jasmine, ready to talk more about my favorite social media platform…Snapchat!

Snapchat has recently unlocked a whole new way to take pictures. With the recent release of new facial recognition technology users are able to add funny filters to their faces…just wait..it gets better.

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With these new filters users can alter the appearance of their face into different things, some are very flattering, others are like fun house mirrors, and some are just down right scary!

 

Using these filters is super simple:

– Press and hold your finger on your face
– Wait for the facial recognition to register your face
– Swipe left or right until you find the filter you want to use
– Have fun sending silly pictures to your friends!

Some filters even change their appearance if you open your mouth or raise your eyebrows (say what)!

Along with these fun effects, businesses are jumping on the bandwagon to promote themselves! The movie industry and restaurants in particular.

IMG_6388A few weeks ago Walgreens had a sponsored filter to promote their Red Nose Day event.

Whenever the new X-Men movie came out, users were able to transform their faces into the different characters. The recent release of Finding Dory prompted a special filter that made it seem like users were underwater with the lovable Blue Tang.

Even though the branded filters offer the most excitement, I don’t think any filter can compete with the “face swap” feature.

IMG_6620Face swapping is really as simple as it sounds, when two people get in the camera and activate this filter, their faces switch! I have spent hours upon hours switching facIMG_6624es with different people in my family and my friends…the laughs are endless.

Have you tried Snapchat filters? Which one is your favorite?

What is Snapchat?

What Is Snapchat-Snapchat has become one of the most talked about and used social media platforms over the past few months. It started out being most popular with millennials, but has gained popularity recently with Gen Xers and businesses.
While there are a lot of people who use Snapchat, not many fully understand all of its capabilities. (Some people..cough cough parents…still think its used for sexting) and that is totally not the case!
Over the next few weeks I will share a few tips that I’ve found that make the experience of the app much better.
The History: Evan Spiegel and Reggie Brown created and launched Snapchat originally as “Pictaboo” with their friend Bobby Murphy in the summer of 2011.
After Murphy left over monetary disputes, Brown and Spiegel changed the name officially to Snapchat in the fall of 2011. By the following spring, Snapchat had grown to over 100,000 users. From that moment on Snapchat began to grow into one of the most used, and interesting platforms on social media.
The Basics: Snapchat is an app where people can send pictures or videos back and forth with friends or family and after they view them the picture/video “disappears.”
Snapchat users can also:
  • post pictures/videos to their story
  • send personal text messages to friends
  • share fun emojis
  • use different lenses on their camera
  • add geotags (a fancy way to share your location)
IMG_6619A person’s story is much like a Facebook or Instagram feed. Meaning you can post different pictures or videos to your story and all of your followers can view it. But…there’s a catch! The pictures and videos only last for 24 hours, so you better check it regularly!
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With all of these fun ways to send pictures and videos, its no wonder Snapchat generates around 9,000 snaps per second!

Meet Jasmine…Summer Intern

image2Hello all! My name is Jasmine Conley, I am interning with The Twiggs Group this summer.

I was born and raised in Fayetteville, AR along with my six younger brothers who range from 18 all the way to 1. I love to spend time with them when I am home, and support them at their many different sporting events.

I am currently a junior at the University of Central Arkansas in Conway and majoring in Public Relations with a minor in marketing. I am a member of the school’s PRSSA chapter and the chairwomen for our publicity team, as well as the Social Media Correspondent.

I started college as a Physical Therapy major, but quickly realized that was not the field I needed to be in. While I do enjoy athletic training and learning the science behind the human body, science was not my strongest field.

When it came time to pick a new major, I knew that I loved to write and use my creativity to help people come up with solutions. I wasn’t sure if there was a major that fit these interests, but once I found out that my school offered Public Relations, I knew that’s where I belonged.

Switching my major to PR was one of the best decisions I’ve made in college, and I love that I am able to learn something new about the field every day.

After I went on my first agency tour with PRSSA I realized how important internships were, and I began to research and apply to many different agencies and companies in Central Arkansas as well as Northwest Arkansas.

I chose to work with The Twiggs Group, because I felt I would be able to receive more hands on experience with clients and other tasks than I would at a big agency.

To me, interning is a chance to take all that you’ve learned in school and actually apply it to the real world and see what works best for you, and what doesn’t. This is my first internship, and I am so excited to apply what I have learned thus far, as well as learn new things that will help me in my future classes, and business endeavors.

Throughout this summer I will be posting about different topics as well as various social media tips. One of my main focuses will be Snapchat and how to keep up with all of their updates, and how to use it to its fullest potential.

Talk soon!