Introducing The Pink Tree Blog…and what happened to me?

Friends…long time no blog posts! You know how life goes…you get super busy and you have to let a few things go.  I let my personal blog go because my business grew (a lot) and I had to focus my time there. I am grateful beyond measure for my business and clients…it’s what I am absolutely passionate about, helping people with their businesses.

Also, last year I was struggling (big time) with my empty nest.  Man…I was not ready for Spencer to head to college, at.all. But he had a great freshman year, I survived it! This fall is much better…I don’t love my empty nest, but I can handle it better this year.  Basketball season starts in 12 days…I can hardly wait.

So…the real reason why I posted here today.  I launched a new blog for my business at The Pink Tree.  (Right? Because I have so much time to write content here, lol) However, I encourage my clients to have blogs so that they own and control their content.  It was high time I practiced what I preach.  So, if you like the content we are sharing at the Pink Tree, I hope you will subscribe there and receive updates when we post new content.

I’m not sure what will become of this space…I do miss putting together my “Friday Favorites” but for now, I’m going to focus my “writing” efforts over at the Pink Tree.  I’d love to have guest writers…so if you’d like to write for the Pink Tree, please reach out.

Have a great day and enjoy this incredible fall weather.


Summer Intern Farewell

Alas! Summer is coming to an end, which means my time here with The Twiggs Group is as well.

I am truly thankful for this experience and all that it has taught me. I feel that the skills I’ve learned and the work I have done has prepared me not only for my junior year classes but the real world and workplace.

I would not be here writing this if Allyson hadn’t taken me under her wing and showed me all the ins and outs of how she runs her business. Not only was she my “boss,” she was, and still is my mentor. She has helped guide me with tasks for The Twiggs Group, and she took the time to help me create my blog.

From sitting in on client meetings to managing social media accounts I can’t think of anything else I would’ve rather spent my summer doing. I really mean that too, I can’t express enough how prepared this internship made me for school, and more importantly life after school.

I hope you all enjoyed my posts about Snapchat and how to better understand and work through the app. It was so much fun being able to write about an app that I love and use every day.

As I continue my journey, I will keep all the lessons I’ve learned from this experience and use them in the workplace and the real world. The Twiggs Group will always hold a special place in my heart, and I’m sad our time together has to end.

If you want to continue with me on my journey, be sure to follow my blog!


Jasmine Conley

Meet Jasmine…Summer Intern

image2Hello all! My name is Jasmine Conley, I am interning with The Twiggs Group this summer.

I was born and raised in Fayetteville, AR along with my six younger brothers who range from 18 all the way to 1. I love to spend time with them when I am home, and support them at their many different sporting events.

I am currently a junior at the University of Central Arkansas in Conway and majoring in Public Relations with a minor in marketing. I am a member of the school’s PRSSA chapter and the chairwomen for our publicity team, as well as the Social Media Correspondent.

I started college as a Physical Therapy major, but quickly realized that was not the field I needed to be in. While I do enjoy athletic training and learning the science behind the human body, science was not my strongest field.

When it came time to pick a new major, I knew that I loved to write and use my creativity to help people come up with solutions. I wasn’t sure if there was a major that fit these interests, but once I found out that my school offered Public Relations, I knew that’s where I belonged.

Switching my major to PR was one of the best decisions I’ve made in college, and I love that I am able to learn something new about the field every day.

After I went on my first agency tour with PRSSA I realized how important internships were, and I began to research and apply to many different agencies and companies in Central Arkansas as well as Northwest Arkansas.

I chose to work with The Twiggs Group, because I felt I would be able to receive more hands on experience with clients and other tasks than I would at a big agency.

To me, interning is a chance to take all that you’ve learned in school and actually apply it to the real world and see what works best for you, and what doesn’t. This is my first internship, and I am so excited to apply what I have learned thus far, as well as learn new things that will help me in my future classes, and business endeavors.

Throughout this summer I will be posting about different topics as well as various social media tips. One of my main focuses will be Snapchat and how to keep up with all of their updates, and how to use it to its fullest potential.

Talk soon!

My Big News

IMG_5023I’ve got news…really big news.  At least it is big news to me and my friends and family.  But first, let me tell you a story.

I come from a long line of entrepreneurs…isn’t that word so fancy? Let me start over, I come from a long line of folks who worked their butts off everyday to make the family business work.

My great-great grandfather, Wylie Twiggs, opened a grocery story in my hometown of Gentry, AR.  He named it Twiggly Wiggly grocery store.  Is that not the best name ever? Well, there was one little problem.  The Piggly-Wiggly grocery chain was not amused and sent my great-great grandfather a letter saying, stop using Twiggly Wiggly, it is too close to Piggly Wiggly.  So, reluctantly he did and renamed his store Twiggs Grocery.

He then passed the store on to my great-grandfather, Faye Twiggs, who ran the grocery store for most of his adult life after a career building highways.  The store then became Twiggs IGA and was in downtown Gentry on Main Street.  His son, my granddad, Jim Twiggs, Sr,  worked in the store as a teen but left for the Navy after high school, then became a writer and lived in New York.

My dad, Jim Twiggs, Jr,  took over the family business when I was about 5 years old and ran Twiggs IGA for 20 years in Gentry. He grew the store and moved to a larger location (twice).  Growing up in the grocery store business is a pretty great way to grow up.  I got to roam the aisles on roller skates, play on the intercom system, participate in rotten biscuit wars and eat all the candy I wanted.   I learned so much from my dad about hard work, customer service and promotion following him around the store for all those years.  I think that’s probably when I caught the entrepreneur bug, I just didn’t know it yet.

All of the men in my family had their ups and downs in owning their own business.  However, one of the best things I can remember about my parents working for themselves was that they were always there for me.  They were at every one of my high school basketball games and they were at about 85% of my college basketball games (keep in mind those games were in the SEC…lots of driving).  Owning their own business gave them the freedom to be there for me.

Why tell you all of this ancient history?  Maybe you guessed it, my big news…I am starting my own business.   The Twiggs Group (pardon the landing page…masterpieces take time!) is a consulting firm specializing in marketing, strategy and social media.  At this time, it’s just little ole me, but someday I will grow it to a team of great people working hard for our clients.  The Twiggs Group will work with creative, fun and collaborative clients who want to strategically market and promote their business.  Our tag line: We tell the world about you.

I can’t tell you how excited  I am to embark on this adventure.  Most importantly, it will allow me the freedom to be there for my son and attend all of his basketball games now and in the future (for more on Spencer, check out my blog SportsMomma).

None of this would be possible without the incredible support from my husband.  He has not one time faltered from his unwavering spirit to help me.  I am truly blessed. The support from my son and my family and friends overwhelms me.

Now the hard work begins.  I look forward to the challenge and I can’t wait to work with my current clients and future clients on helping them grow their business.  You can reach me at or on Twitter @thetwiggsgroup.  Would love your help on follows and referrals.  If you know a business that needs social media management or marketing help, please let me know.


So honored to be mentioned in the Northwest Arkansas Business Journal:

Sudden Departure

by Northwest Arkansas Business Journal Editors

Did you know Rogers’ top tourism official has resigned?

Allyson Twiggs Dyer, executive director of Visit Rogers since October 2010, is leaving to launch her own marketing company, The Twiggs Group.

Dyer said she will stay on through at least mid-November to help with the transition of finding the next person to handle oversight and day-to-day duties of the organization.

Before coming to Rogers, Dyer — a Gentry native and basketball player at the University of Arkansas from 1990 to 1995 — was director of the Fayetteville Convention & Visitors Bureau for eight years.

Dyer said she will start her business from her residence in Fayetteville, with the ambition of opening an office near the downtown square in the future.

The change in occupation, she said, will afford her the flexibility to spend more time with her family, particularly with her son, a junior at Fayetteville High School and an aspiring college basketball player.

Visit Rogers, which receives funding from a 2-percent tax on hotel and motel rooms in the city, has an operating budget of $800,000. Its staff includes two full-time employees and one part-timer.