Jasmine: June NWA PRSA Lunch

Hey guys, it’s Jasmine again.

A few weeks ago I had the privilege to sit in on NWA’s monthly PRSA meeting. Jackie Wolven was the speaker, and she talked about my favorite topic…social media!

Wolven manages the social media accounts for Eureka Springs, a very diverse and eclectic town in Northern Arkansas.

Although I do not have my own personal business yet, or fully manage someone else’s, I was able to learn a lot that I will be able to use when those moments arise. jackieprsa

One of the most interesting topics she talked about was how Instagram “takeovers” can enhance the exposure of the account and increase interaction with followers.

I’ve heard of these types of takeovers before, but they are usually done by celebrities trying to promote their new movie or something along those lines. The idea that regular people like you and I could “takeover” the account of our city/town or even just a local business for a day is awesome!

Of course, Ms. Wolven sets parameters for the takeovers so that they don’t post something that is out of line with the brand. For the most part though, she allows them to post pictures, or videos of what they find interesting about their town (Eureka Springs).

Overall my experience at the NWA PRSA meeting went very well, I felt like I learned a lot, and I was able to meet many different PR pros that work in a variety of PR fields.