Friday Favorites 4.1.16

Happy April Fools! I’m back from the Dominican Republic and no fooling…I want to move there TTG SMM (1)and live on the beach.  What a beautiful place! I will definitely be returning the next time I head out on a beach vacay.

The week after a vacation is always crazy busy and this week was exactly that for me…but I still managed to find some really cool stuff just for you.

I’m always wondering how to pronounce fancy French stuff!

5 Books to get your creative juices flowing.

Fun ways to track your travels…I love #4

Buy coffee for the car behind you…it’ll be good for you.

We gotta stop doing these 12 bad habits! I do at least half of these.

I’m excited to join Susannah Conway on her April Love project! Want to join me? I’m going to use Evernote (of course) to keep track of my days.

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Friday Favorites

Happy Friday, friends and welcome to the second round of Friday Favorites.  I hope last week AT.com Blog graphicyou liked the new format and found some useful stuff in my favorite picks.  I think I’ve found even better stuff this week! If you do nothing else…treat yourself to the Adele video…it’s so awesome!

My son turned 18 yesterday…remember turning 18? The sweet feeling of adulthood and independence.  It’s not as much fun when you are the mom of an 18 year old! {sigh}

Let’s take a trip in 2016

#Girlboss reading list or good for Guy Bosses too

After work emails = unlimited vacay

Every movie Tom Hanks starred in…hilarious

What pain do you want in life?

 

The Smell of Branding

Oceanfront-Balcony-King-2000x1000Can you smell branding? The best branding efforts should engage all the senses  in my opinion.  I know exactly what a Coca-Cola smells like and if I were to smell that, I would see in my mind the red can and feel the nose tickling bubbles.

My Kate Spade purses have a distinct smell, most likely from the leather they use.  We all know that smells can evoke childhood memories, for instance, remember the smell of Noxema? Or what about chlorine from a pool…both of these smells make me think of summers at the pool and sunburns!

Last week I traveled with my husband to Miami for his work trip.  We stayed at the Edition Hotel.  I LOVED this hotel…and believe me, I worked in tourism for 14 years and I’ve seen the inside of a lot of hotel rooms…this hotel was fantastic.  All white everything, great bedding, the shower was heaven, food was out of this world.  Many simple amenities in the room like robes, slippers…a mini bar of stuff…like sunglasses, candles, face lotion, underwear and food!  They thought of everything.  The staff was attentive and nice and the spa was top notch.  I’m a self professed spa snob and this spa was one of the best I’ve ever visited.

When you walk in the hotel first thing you notice is the smell.  It’s incredible.  A little bit gardenia maybe or is that tuberose? It’s light, floral and airy and I could not get enough of the smell.  Everywhere you went in the hotel, you could smell this wonderful scent.

We checked in to our room and in the bathroom were the toiletries…all in black packaging, no words except “lotion” “shampoo” “soap” and “conditioner.” Very chic.  The fragrance of the product was the very same I smelled in the hotel lobby.  Very smart indeed.  I could not wait to wash my hair in the shampoo and lather my skin with the lotion all so I could smell like the hotel.  Crazy, I know but it was that good.

What a genius idea.  This hotel took their branding a step further…to your nose.  I seriously want to stay at this hotel again, in one of their other locations, so I could smell the lobby.  Lucky for me they are building one in NYC.

I asked the front desk about the fragrance and it is called Black Tea and it was created exclusively for the Edition Hotels by Le Labo. I’m quite certain I will never forget the smell and I might have taken home quite a few of the toiletries!

What smell reminds you of a brand?