The Smell of Branding

Oceanfront-Balcony-King-2000x1000Can you smell branding? The best branding efforts should engage all the senses  in my opinion.  I know exactly what a Coca-Cola smells like and if I were to smell that, I would see in my mind the red can and feel the nose tickling bubbles.

My Kate Spade purses have a distinct smell, most likely from the leather they use.  We all know that smells can evoke childhood memories, for instance, remember the smell of Noxema? Or what about chlorine from a pool…both of these smells make me think of summers at the pool and sunburns!

Last week I traveled with my husband to Miami for his work trip.  We stayed at the Edition Hotel.  I LOVED this hotel…and believe me, I worked in tourism for 14 years and I’ve seen the inside of a lot of hotel rooms…this hotel was fantastic.  All white everything, great bedding, the shower was heaven, food was out of this world.  Many simple amenities in the room like robes, slippers…a mini bar of stuff…like sunglasses, candles, face lotion, underwear and food!  They thought of everything.  The staff was attentive and nice and the spa was top notch.  I’m a self professed spa snob and this spa was one of the best I’ve ever visited.

When you walk in the hotel first thing you notice is the smell.  It’s incredible.  A little bit gardenia maybe or is that tuberose? It’s light, floral and airy and I could not get enough of the smell.  Everywhere you went in the hotel, you could smell this wonderful scent.

We checked in to our room and in the bathroom were the toiletries…all in black packaging, no words except “lotion” “shampoo” “soap” and “conditioner.” Very chic.  The fragrance of the product was the very same I smelled in the hotel lobby.  Very smart indeed.  I could not wait to wash my hair in the shampoo and lather my skin with the lotion all so I could smell like the hotel.  Crazy, I know but it was that good.

What a genius idea.  This hotel took their branding a step further…to your nose.  I seriously want to stay at this hotel again, in one of their other locations, so I could smell the lobby.  Lucky for me they are building one in NYC.

I asked the front desk about the fragrance and it is called Black Tea and it was created exclusively for the Edition Hotels by Le Labo. I’m quite certain I will never forget the smell and I might have taken home quite a few of the toiletries!

What smell reminds you of a brand?

Friday Fab Four

IMG_6128It is good to be home on this Friday! I’ve been in Miami all week with the Hubs and while Miami is beautiful…I always look forward to returning home.  Here are four articles that I read this week and thought you might want to read them as well.  Have a great day!

1. The Long Marriage of Mindfulness and Money–Michelle Goldberg {I try to meditate weekly…there is something to quieting the mind on a daily basis}

2. Why Email Will be Obsolete by 2020–John Brandon {I can hardly wait}

3. Anchorman: The Legend of Don Lemon–Taffy Brodesser-Akner {Really loved this article on Lemon}

4. Nine Psychological Reasons We Love Lists–Claudia Hammond {Now I know why lists make me giddy}

Friday Fab Four

IMG_6128Happy Friday, friends! I hope you had a fun and productive week…I certainly did.  I read so many great articles this week, it was tough to pick only 4…but here you go!

1. One Company’s New Minimum Wage: $70,000 a year–Patricia Cohen {What a bold move, I hope it pays off for the CEO ten fold}

2. The Messy Business of Reinventing Happiness-Austin Carr {long article but so fascinating to learn about Disney’s long, difficult process to create their magic bands}

3. Where the Hotel is the Experience–Hither & Thither {last week I posted the Fast Company article she mentions…I want to go to Vietnam…like yesterday}

4. 7 Reasons You Should Care About Your Personal Branding–Jeremy Goldman {So important, I am helping clients now enhance their personal brand}

Unclutter My Life

lifechangingbookI’m not sure what has happened to me but lately, as in the last 6 months, I have felt this incessant need to unclutter my life.  I day dream about getting rid of stuff and clearing out space.  {this coming from the gal who loves stuff}

I had this epiphany…I have a lot of stuff that not only doesn’t matter to me but that we also don’t ever use.  Why am I holding on to this stuff?

Fortunately for me and my family, I’m not a hoarder nor do I have a lot of tchotchkes around the house.  However, my closet is over flowing with clothes I never wear, there are cabinets with stuff in them that we never use and my desk is always cluttered with office supplies {#papernerd}.  I want to donate all of this stuff and get it out of my life, pronto!

What’s interesting is that I am not alone in this new found quest…several of my friends are going through this as well and there are articles and books written on this subject.  I came across one such book that I am currently reading–The Life Changing Magic of Tidying Up, by Marie Kondo.

I can already tell you that this book is going to change my life! I’ve just started the book but she warns not to get started tidying until you’ve read the whole book…ugh, that’s going to be tough for me. I better read fast.

In the book, Kondo talks about how better her clients feel once she teaches them to “tidy up” their lives. There are stories of clients who didn’t want to go to work because their office was a mess, or they couldn’t sleep well because their bedroom was so cluttered with stuff.  She writes that tidying up is freeing and allows energy and light to flow into your life. Kondo is adamant that this is a process and she teaches you how to tidy up so that it’s not a constant struggle.

Here’s what Amazon says:

Japanese cleaning consultant Marie Kondo takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo’s clients have lapsed (and she still has a three-month waiting list). 

With detailed guidance for determining which items in your house “spark joy” (and which don’t), this international bestseller featuring Tokyo’s newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home—and the calm, motivated mindset it can inspire.

“Spark Joy” I love this! If there’s something in my house that doesn’t bring me joy, why do I have it in my house?

Tell me…have you been thinking about the clutter in your life?

Friday Fab Four

IMG_5432Is there a more beautiful time of year than Spring?  Mother Nature is sure out doing herself this year in our neck of the woods. Here are the best articles I have read this week, enjoy.

1. 9 Habits for Optimal Brain Power–Barbara Mendez {the older I get the more I worry about my brain function}

2. The Science of Why You Should Spend Your Money on Experiences, Not Things–Jay Cassano {yes!}

3. Try an “InstaCoffeeHobbes” Morning Ritual to Start Positive–Allison Stadd {I’m trying this now}

4. Ways Content Marketing is Going to Change in 2015–John Rampton {Will content remain King?}

Twitter Tip

This past weekend at my son’s basketball tournament, a sports writer (with a large twitter following) was tweeting about the tournament. I noticed he was beginning his tweets with “@soandsoteam plays next” instead of beginning the tweet with a period (.) or a word.  I would assume this writer wanted all of his 30,000 followers to see his tweets but because he started the tweet this way, only a small amount of his followers see the tweets.

Tip——>When you begin a tweet with @ and the person’s handle, only the folks who follow you both will see the tweets.  Many times this type of tweeting is reserved for a conversation between two people that doesn’t need to be blasted to all followers.  Instead, the sports writer should have used a period, .@soandsoteam or a word “The @soandsoteam played well today” so that his tweets were seen by a larger amount of followers.

This tweet will only be seen by those who follow The Twiggs Group and Angie Albrighttwitterexample

This tweet can be seen by all of my followers twitterexample2



Good Friday Fab Four

IMG_5432Happy Good Friday! There’s not a more beautiful time of year than Spring! I hope you all have a wonderful Easter weekend.  Here are four articles I read this week that I thought you would enjoy.

1. The Healing Power of Your Own Medical Records–Steve Lohr {This one really got me thinking and stressing about where my medical records are!}

2. 20 Career Tips from Entrepreneurs–Joanna Goddard {You can never have too much advice}

3. How to Opt Out of Everything–Joseph Stromberg {You are very welcome!}

4. Your Definition of Organized is Holding You Back–Tanner Christensen {Time to rethink my workspace!}