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A Little About Me


Allyson Twiggs Dyer

“Delight your customers”

–Warren Buffett


Allyson Twiggs Dyer uses this quote as a mantra for her full-range Boutique Marketing firm, The Twiggs Group. Allyson believes in delighting her customers by teaching them how to utilize marketing for their business’s benefit. She helps her clients develop and implement strategic, sustainable approaches that successfully promote their services and maximize their marketing plans.

Before launching The Twiggs Group, Allyson directed the promotion, marketing, and branding strategies for for two of the fastest-growing and most vibrant communities in Northwest Arkansas.

On a personal note, Allyson is a basketball Mom and former University of Arkansas player. Most evenings, you will find her in a basketball gym, following her son’s college career at Missouri State.

Allyson attributes a major part of her success to fully rejecting the hustle culture and advocates for creating a healthy work/life balance while educating others on how embracing “no” can help enrich their personal and professional lives.

Check out Allyson’s latest project: Reject the Hustle 

Allyson Twiggs Dyer – Fayetteville Arkansas

5 things you may not know about me (even if you know me):

I played basketball on scholarship at the University of Arkansas

I am a certified Destination Management Executive and worked in Destination Management for 14 years.

I was born and raised in Northwest Arkansas, and I have lived in Fayetteville for 29 years.

I still hold the scoring record at Gentry High School. 51 points! (My dad previously held the record, 50 points.)

I got married in New York at City Hall.


My passions in life.

The Twiggs Group

I founded a marketing agency with big ideas and a real talent for telling my clients’ stories — and teaching them how to do it themselves. The fact is, I LOVE helping people. And even better than that, I am really good at helping people.