Friday Fab Four 7.31.15

Friday Fab FourToday is the last day of July…say what?! As much as I try, I cannot slow down this summer.  It’s frustrating.  Luckily, I read several great articles this week to take my mind off of tempus fugit! Have a great weekend!

1. 3 Traits of Great Bosses (and How to Pick One)~Michelle Lam {If you have a boss, I hope they fall in one of these three categories!}

2. How 12 Companies Make Meetings Memorable, Effective and Short~Stephanie Vozza {really good ideas for better meetings}

3. Rethinking Exercise as a Source of Immediate Rewards~Jane E. Brody {yes!}

4. How Brand-New Words are Spreading Across America~Nikhil Sonnad {this is really interesting…or on fleek}

Thank you for reading the Friday Fab Four…if you like curated content daily…then check out Next Draft…it is seriously good and comes to your inbox M-F.

Friday Fab Four 7.24.15

welcome_to_las_vegas-wide copyHappy Friday from Las Vegas! I’m here for my son’s basketball tournament which is the ONLY reason I would be in Vegas in July. I hope you had a great week and are looking for a few great articles to read because I only give you the best.

1. The Revolt Against Tourism~Elizabeth Becker {after spending 14 years in the tourism industry, this article does not surprise me}

2. The New Plague of Our Culture: I’m So Busy~ Dustin W Stout {quickly becoming one of my biggest pet peeves}

3. After 98 Years, Converse Set to Unveil Chuck Taylor II~Taryn Luna {I might actually buy a pair when they are more comfy}

4. Las Vegas Hopes to Lose its Wedding Bell Blues~John M. Glionna {I got married in NYC’s city hall…so I guess I’m to blame}

Who Influences You?

influenceinfluence: (noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on.

The other day I was in the car with my 17 year old son and I told him that I read a headline where some guy on YouTube made seven million dollars last year.  I butchered his name but my son corrected me and told me his name was PewDiePie. My son watches a lot of ‘influencers’ on YouTube including PewDiePie…mostly to watch them play X-Box games or because they are hilarious.  PewDiePie has 38 million followers…that’s a lot of influence…hence why he makes six figures a year.

My son asked me how he made his money.  I explained to him about what it means to influence 38 million people and that brands pay him to endorse their products or services. (Much like Kim Kardashian getting paid $20k+ for one product tweet) He said that he would be much more likely to buy something from one of his favorite YouTubers than from ANY ad he’s ever seen.  My 17 year old trusts people who make a living playing video games online more than an ad he ‘might’ see on television.  (This generation is going to be much harder to reach for marketers!)

I know I am influenced more by the people in my life than ads as well.  I will see an ad for mascara on tv or in a magazine and not really think much about it but if my favorite blogger writes about the mascara…I might actually buy the mascara. This has happened many times for products that I’ve bought in the last few years…I trust the blogger or I like the way they ‘broke down’ the product in their blog post which will entice me to give it a try.

When a friend posts on Twitter about a new restaurant, I am much more likely to give it a try than just seeing a billboard about the new place.  I put a lot more weight on a friends’ recommendation than an advertisement.

All of this ‘influence marketing’ is huge for brands looking to reach new and different audiences.  This article does a great job explaining why it’s the next big thing in marketing.

Think about the last thing you purchased or new restaurant you tried…who influenced you?

Friday Fab Four 7.17.15

Friday Fab FourHappy Friday! The rain is long gone and summer has shown up with a vengeance here in Northwest Arkansas.  I’m not complaining…I’m pretty certain my love language is vitamin D.  I read a lot of great articles this week but here are the four that I handpicked just for you.  Have a great weekend!

1. An Opportunity Gamed Away~Chico Harlan {I’ve visited Tunica in the past but I always wondered where all that money was going}

2. The Avalanche of Options~Dave Pell {the truth}

3. 6 Ways to Quickly Restore Sanity to Your Day~Sasha VanHoven {power naps!}

4. Meet Your New Customers: Generation C~Hillary Byers {really prefer this over age specific groupings}

Friday Fab Four 7.10.15

Friday Fab FourAnother Friday is here and I am still talking about all the rain! This is the most interesting summer weather I’ve experienced in a long time.  Summer rains are great for hanging out on the patio and reading great articles…so here are four for you to read on your patio, deck, porch or wherever you like to relax.

1. A Food Truck Isn’t Just About the Food. It’s the Truck Too~Christina Scotti {i love a food truck!}

2. The 10 Best Hotels in the World~Melanie Lieberman {wow…would love to visit them all}

3. The Pope Released 10 Tips for Becoming a Happier Person~Mbiyimoh Ghogomu {I really love this Pope}

4. One Woman in the Boardroom Isn’t Enough. Here’s Why~Emily Peck {really great insight on this topic}

Friday Fab Four

4thfabfourHappy 4th of July Eve! I hope you are enjoying a long weekend with family and friends.  July 4th is my mom’s birthday, so we are having a big ole shindig! I’ve scoured the internets to find you the best four articles this week! Put down the bottle rocket and have a read.

1. After Supporting Inclusion of Transgender Girls, Girl Scouts Crowdfunding Campaign Exceeds $250,000~Sarah Lawson {the kindness of humans still moves me}

2. The 12 Most Ridiculous Foods from State Fairs Across America~Kate Taylor {oh.my.}

3. Why You Should Always Skip Your Kids’ Baseball Games~Judy Woodruff {not sure how I feel about this, but I do know that pick up games are important for kids…there’s too much focus on ‘winning and losing’}

4. No Need to Call the Front Desk, Just Send a Text~Dino Grandoni {the company with the best customer services wins}

When Twitter Bites

Have you ever posted something on social media then later regretted the post?  Maybe  you offended someone, misspelled a word or should’ve counted to ten before tweeting about your bad experience at the new trendy restaurant…it happens to everyone.

There are articles written weekly about companies and people screwing up on social media by posting something stupid or insensitive.  I feel like eventually people will learn, but no we are all humans and humans make mistakes everyday.

The NBA Draft was last Thursday and several young men became millionaires and discovered their new team and home city.  It’s a joyous night for these men and their families…hard work paid off and all that.  Most of the draftees are 19-22 years old…very young men thrust into the immediate spotlight.

That spotlight now includes a deep dive into their social media posts.  As Larry Nance, Jr and Bobby Portis learned…tweets from three years ago were found and exposed.

larry-nance-jr-tweet_1qnlbzep51afc19ezlxkvatbbg

Ouch! And guess what? He got drafted by the Lakers…home of Kobe Bryant!

 

And Bobby was drafted by the Bulls!

bobby

 

I’m not sure you could make this up if you tried.  While the tweets are unfortunate for the two players, it’s a reminder to think about what you post on social media. {especially if you plan to play a pro sport one day…the sports gods have a real sense of humor!} Hopefully the rookie hazing won’t be too bad for these two…can’t blame Bobby for being a Heat fan! The other guy might be in for a rough time though.

There’s a small movement of ‘tweet deleters’ who believe you should delete tweets because Twitter is ‘in the moment’ and tweets should not live on…much like Snapchat’s popular platform for vanishing the image after a few seconds.  I can see how this could catch on for tweets.

I can’t remember what I had for dinner last night much less what I tweeted in 2012! Hence why I try very hard to make sure that my tweets don’t come back to bite me in the ass.

Just a while back, someone tweeted me about a tweet of mine from last year; supporting a friend in an elected race.  The person was challenging my support of my friend by retweeting my old 2014 tweet. This is possible now by searching Twitter or using Google search. I’m not ashamed of the tweet but it’s an example of how if someone is looking for something specific, they can now find it in your social media posts.

Remember, you don’t have to run for public office or be a pro athlete to have your social media posts searched…most employers do this now before hiring someone.  So, keep it positive and friendly!