Airing of Grievances

Happy Festivus! As a devoted Seinfeld lover, I had to write a blog post about my airing of wishing you all agrievances…and there are so many but I’ll try to keep it to a minimum.  I hope you will join me by adding a few of your grievances in the comment section below! Without further ado…

  1. Instagram…why won’t you hurry up and let us toggle between accounts already?  I hear it’s in beta but enough already.
  2. The entire political season…it’s too long, too full of hyperbole and too many people are trying to become President.  This is not the Miss Universe pageant, folks!
  3. Perfume, Car and Drug commercials…how many of these ads must we be subject to each day? I try not to watch live tv but when I do it’s all perfume, trucks and pharma!
  4. Reclining your seat on airplanes…listen, that 2 inches of recline does not make a difference in how your flight is but it makes a huge difference in how mine is when you are reclined in my lap!
  5. Auto-correct…if my iPhone is so darn smart, then why doesn’t it realize I’m not trying to type DUCK and that I live in the south…I type y’all A LOT…figure it out.
  6. Siri…please just understand the words coming out of mouth!
  7. Public restrooms…why do the cracks between the doors have to be so large and how many different flush mechanisms and automatic sinks do they make in this world?
  8. Credit Card Machines…why isn’t there one universal credit card machine with universal questions? I just want to check out!
  9. Reply-All,  I hate that some people use reply-all to show what a suck up they are.
  10. Netflix…don’t ask me if I’m still watching…I already feel bad enough that I’ve been watching for 3 hours straight.

Bonus From the Hubs: Left Lane is for passing (only) and Turn Lanes are not for merging.

That’s all for now…I hope you have time to air your grievances…it feels good! Merry Christmas, friends.

Billboard Marketing

daisybillboard

 

How do you feel about billboard advertising? Everyday we are inundated with billboards on our highways.  I am not completely anti billboards, they do have a function and some companies utilize them quite well.  However, I am surprised almost daily at the companies who spend a lot of marketing dollars on really bad billboard ads.

When you are on a road trip and you need to tell the kiddos that McD’s is just ahead…billboards are great for telling you how many more miles to gas, food and lodging.  Too many times, I see billboards that try to be all things to all people.  This does not work in billboard advertising…doesn’t really work in any advertising.

Copy that is too small, calls to action like ‘follow us on twitter!’ (Really? If I’m alone in the car how am I supposed to do that?)  In my opinion, billboards should be nice large images that are compelling with few words.  I literally saw a billboard this week on Interstate I40 that listed every single social media icon…as if I could reach up and physically tap the icon. This tells me that their ad was probably made for digital and they decided to throw it up on a billboard.  Waste of money.

I think clever and funny billboards do a great job of getting someone’s attention and there are many times that I am driving and see a clever billboard and think, that company just got my attention! Here’s an article about really clever billboards. Which one is your favorite?

According to About Advertising, there are six basic rules of billboard advertising. 

1. Six Words or Less is Ideal

2. Don’t Make Your Billboards a Huge Distraction

3. This is Not the Time for Direct Response

4. Billboards should be smart but not too clever

5. The More Billboards the Better

6. Don’t Say it, Show it