What Brands Get Wrong on Social Media

It’s safe to say that successful businesses have a phone number for customers to use and either asocial media tip, engage brick and mortar location or an e-commerce option for customers.  I would guess that almost all businesses answer their phone regularly, answer emails and greet customers who walk through their door.  Excellent customer service!

So, why is it then that when I mention a business on social media, I get crickets? No response, no love, no bueno.

If a business has a Facebook page, Twitter account or any other social media profile…they should treat these platforms the same as they would a ringing phone.  Customers are using social media now more than ever to ask questions, check in, or recommend businesses…but many times businesses are ignoring them.  And quite possibly losing customers in the process.

Social media management is a full-time job for any business but it’s not just a one-way communication tool.  Businesses who are successful at social media management not only post relevant content but they also listen and respond to customers.  If a customer mentions that they are so excited to dine at their favorite restaurant that night…that restaurant needs to respond and thank the customer for being a loyal fan.  It’s not rocket science…it’s customer service.

My company handles social media management for businesses and we make sure that we respond as quickly as possible to customer engagement.  It’s also important to spend time each day on social media to ‘show the love’ on social media.  Each day, get on Facebook, Twitter, Instagram, etc and like posts, tweets, and photos.  Not only will this be good will for your business…but it’s another way to get your business name out there.

Need help on improving your social media engagement?  Here are a few tips:

  • Pay attention:  Seems easy enough, but you need to look at your social media accounts every day.
  • Set notifications: On your smartphone, set your notifications for your business accounts so it dings you when someone mentions you on social media.
  • Use a social media monitoring software: There are lots of monitoring apps but I like Tweetdeck or Hootsuite
  • Hire The Twiggs Group: We are happy to help you manage your social media accounts and not only engage and listen but also help you grow your business with social media promotion.

Just remember, more and more customers are using social media to interact with their favorite brands/businesses…make sure your brand/business is taking the necessary steps to respond and engage with these customers.  Be Social!

Friday Fab Four

image001Is there anything better than a Friday? Yes, four great articles to read on Friday!

1. How we Work is Changing–Jaleh Bisharat (boy, is it ever)

2. 5 “Stupid” Ideas that Became Million Dollar Businesses–Drew Hendricks (just wow)

3. The Absolutely Essential but Most Overlooked Skill You Need in Management–Walter Chen (So true)

4. The NBA’s Silver and NFL’s Goodell–Jena McGregor (Interesting contrast)

The Friday Fab Four

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It’s Friday again! Enjoy these four articles handpicked just for you.

1. Let’s Kill the Job Title–Sean Blanda (Yes, let’s! What are you passionate about? Love this.)

2. Seven Communication Sins that Kill Simplicity and Business–Kathy Klotz-Guest (I’m guilty of a couple)

3. 9 Easy-to-Steal Habits of the Super Successful–Miles Kohrman (Gotta love an Office Space reference!)

4. 7 Things You Can do on Friday to Make Monday Awesome-Kevin Daum (Something to work on today!)

What I am Reading Now–July

index Business Without the Bullsh*t, 49 Secrets and Shortcuts You Need to Know…this is my book for July.  A lot of good information in this book and it will be a book that I will keep close to my desk to use as a reference.  I plan to read it cover to cover but the author suggests that you can pick the book up and read a chapter when a question or issue arises.  It’s very well written and I like that at the end of each chapter James gives a summary of what was discussed in the chapter.  Another book I think would be good to have in hand to highlight pages but I also think I will download it to my iPad.

 

From Amazon:

In BUSINESS WITHOUT THE BULLSH*T, James explains how to clear the clutter from your work life so you can achieve real and lasting success. You’ll learn how to:

  •                     Earn the respect of your peers
  •                     Find and keep your dream job
  •                     Use layoffs to build your career
  •                     Give unforgettable presentations
  •                     Neutralize workplace bullies
  •                     Nail that all-important email
  •                     Achieve lasting career security

Full of the bluntest secrets from the most successful workers, BUSINESS WITHOUT THE BULLSH*T gives you the essence of what you need to know to achieve a successful and meaningful career in the business world.