Friday Favorites

Happy last Friday of September…where did this month go? Christmas will be here before we know it…I can’t even believe it.

AT.com Blog graphicI’m off to Parents Weekend at Lyon College to see the boy…I am so excited to see him. Basketball season starts November 1st and while I’m the last person who likes to rush time…I’m patiently waiting for that first game.

This was a great week…good meetings, fun client work and the class I’m teaching at the University of Arkansas…truly brings me joy.  Who knew I would like teaching so much?

However…I wasn’t too busy to find a few favorites to share with you this week.

☞ I do love a creative Instagram account…these are really creative. 

☞ If I looked like Gwyneth…I wouldn’t wear makeup either. 

☞ If Practice Doesn’t Make Perfect…then what have we been doing all this time?

☞ A million dollars in a year…just for talking. Sign me up!

☞ Sometimes it’s difficult…but learn to say thank you more often.

Friends…have a great weekend!

Jasmine: June NWA PRSA Lunch

Hey guys, it’s Jasmine again.

A few weeks ago I had the privilege to sit in on NWA’s monthly PRSA meeting. Jackie Wolven was the speaker, and she talked about my favorite topic…social media!

Wolven manages the social media accounts for Eureka Springs, a very diverse and eclectic town in Northern Arkansas.

Although I do not have my own personal business yet, or fully manage someone else’s, I was able to learn a lot that I will be able to use when those moments arise. jackieprsa

One of the most interesting topics she talked about was how Instagram “takeovers” can enhance the exposure of the account and increase interaction with followers.

I’ve heard of these types of takeovers before, but they are usually done by celebrities trying to promote their new movie or something along those lines. The idea that regular people like you and I could “takeover” the account of our city/town or even just a local business for a day is awesome!

Of course, Ms. Wolven sets parameters for the takeovers so that they don’t post something that is out of line with the brand. For the most part though, she allows them to post pictures, or videos of what they find interesting about their town (Eureka Springs).

Overall my experience at the NWA PRSA meeting went very well, I felt like I learned a lot, and I was able to meet many different PR pros that work in a variety of PR fields.

What is Snapchat?

What Is Snapchat-Snapchat has become one of the most talked about and used social media platforms over the past few months. It started out being most popular with millennials, but has gained popularity recently with Gen Xers and businesses.
While there are a lot of people who use Snapchat, not many fully understand all of its capabilities. (Some people..cough cough parents…still think its used for sexting) and that is totally not the case!
Over the next few weeks I will share a few tips that I’ve found that make the experience of the app much better.
The History: Evan Spiegel and Reggie Brown created and launched Snapchat originally as “Pictaboo” with their friend Bobby Murphy in the summer of 2011.
After Murphy left over monetary disputes, Brown and Spiegel changed the name officially to Snapchat in the fall of 2011. By the following spring, Snapchat had grown to over 100,000 users. From that moment on Snapchat began to grow into one of the most used, and interesting platforms on social media.
The Basics: Snapchat is an app where people can send pictures or videos back and forth with friends or family and after they view them the picture/video “disappears.”
Snapchat users can also:
  • post pictures/videos to their story
  • send personal text messages to friends
  • share fun emojis
  • use different lenses on their camera
  • add geotags (a fancy way to share your location)
IMG_6619A person’s story is much like a Facebook or Instagram feed. Meaning you can post different pictures or videos to your story and all of your followers can view it. But…there’s a catch! The pictures and videos only last for 24 hours, so you better check it regularly!
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With all of these fun ways to send pictures and videos, its no wonder Snapchat generates around 9,000 snaps per second!

Friday Favorites 2.26.16

TTG SMM (1)It’s the last Friday in February…can you believe it? We’ve enjoyed such wonderful weather here in Northwest Arkansas this month…I think winter might be done with us. Once I see a daffodil, and I’ve seen plenty, it’s Spring in my mind.

As you know, this is where I compile all the things that turned my head this week.  I hope you enjoy my favorite items and have a great weekend!

Are you following a famous animal on Instagram?

All the Single Ladies…

The 10 Facebook emojis we really needed…I still want a ‘dislike’ button.

Have you KonMari’d yet? I started some and need to finish.

I worked from my local library this week…There’s something special about working in a quiet space, surrounded by natural light and books.

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Get a ‘Handle’ on Your Social Media

Remember when email first came out…no? Let me tell you how it went down…AOL was one of social media tip, handlesthe first email providers that everyone jumped on board with…mostly thanks to the movie You’ve Got Mail.  (We all wanted to hear those 3 little words.)

Way back in those days (the 90’s) my friends and I would try to think up the most clever email handle…not our names mind you but something clever and cute.  Like mine might have been ladyback4ever@aol.com.  Others might have been catlover1973@aol, babyblueeyes@…you get my drift.

It did not occur to us to use our actual name because email was new and exciting and our names were boring!

Fast forward to the social media age…we should have learned from those early days that our handles SHOULD be our name and not some cute moniker, we give ourselves.  However, I still see many folks on social media making this mistake.

Facebook pretty much forces you to use your full name…so your 9th grade boyfriend can look you up and facebook stalk your page! Other social platforms, like Twitter, Instagram and Snapchat give you the ability to be as creative as you’d like with your handle.  Resist this urge, I beg you!

Your Twitter, Instagram, Et al. handle should be your name if you want to grow your account and increase engagement.  People have a hard time trusting an account that is @babyblueeyes…who is that? And if you’re profile photo isn’t your photo (which it should be)…then it’s really hard to figure out who just followed me on Instagram.  Social Media is about being social and engaging with human beings…so use your name or something close to your name for your handles.

The same is true for your business accounts.  Maybe you make the best pies in town but if your handle is @bestpiesintown, that doesn’t tell me who the business is…save the “best pies in town” for your bio. Your handle should be @yourbusinessname.

I see this mistake with student-athletes all the time.  They have cute handles that pertain to their prowess in the sport they play…which is fun, but when a coach is trying to find them (and they are) on social media…the student-athlete is better off using their name as their handle.

If your name is Bob Smith…I realize you are most likely not going to get @bobsmith…but you can get creative and add a number that means something to you or you can try something like, @bob_smith.

My Instagram and Twitter handles are @allysontwiggs and @thetwiggsgroup…would love to connect with you there!

 

What Brands Get Wrong on Social Media

It’s safe to say that successful businesses have a phone number for customers to use and either asocial media tip, engage brick and mortar location or an e-commerce option for customers.  I would guess that almost all businesses answer their phone regularly, answer emails and greet customers who walk through their door.  Excellent customer service!

So, why is it then that when I mention a business on social media, I get crickets? No response, no love, no bueno.

If a business has a Facebook page, Twitter account or any other social media profile…they should treat these platforms the same as they would a ringing phone.  Customers are using social media now more than ever to ask questions, check in, or recommend businesses…but many times businesses are ignoring them.  And quite possibly losing customers in the process.

Social media management is a full-time job for any business but it’s not just a one-way communication tool.  Businesses who are successful at social media management not only post relevant content but they also listen and respond to customers.  If a customer mentions that they are so excited to dine at their favorite restaurant that night…that restaurant needs to respond and thank the customer for being a loyal fan.  It’s not rocket science…it’s customer service.

My company handles social media management for businesses and we make sure that we respond as quickly as possible to customer engagement.  It’s also important to spend time each day on social media to ‘show the love’ on social media.  Each day, get on Facebook, Twitter, Instagram, etc and like posts, tweets, and photos.  Not only will this be good will for your business…but it’s another way to get your business name out there.

Need help on improving your social media engagement?  Here are a few tips:

  • Pay attention:  Seems easy enough, but you need to look at your social media accounts every day.
  • Set notifications: On your smartphone, set your notifications for your business accounts so it dings you when someone mentions you on social media.
  • Use a social media monitoring software: There are lots of monitoring apps but I like Tweetdeck or Hootsuite
  • Hire The Twiggs Group: We are happy to help you manage your social media accounts and not only engage and listen but also help you grow your business with social media promotion.

Just remember, more and more customers are using social media to interact with their favorite brands/businesses…make sure your brand/business is taking the necessary steps to respond and engage with these customers.  Be Social!

Welcome to Friday Favorites

AT.com Blog graphicHappy Friday, friends! It’s a new year which means time for a change!
This space has always been reserved for my Friday Fab Four but I’m changing it up in 2016…welcome to “Friday Favorites.”
Every Friday, I will still bring you great articles that I’ve read PLUS other ‘favorite’ items I find. Hope you enjoy!

Is Email Making a Comeback in 2016? 

☞ How to Get Sh*t Done!

☞ Eat Like Tom Brady

Jerry Seinfeld + the President

“Serve the Whole Child” IMG_8331

 

 

Airing of Grievances

Happy Festivus! As a devoted Seinfeld lover, I had to write a blog post about my airing of wishing you all agrievances…and there are so many but I’ll try to keep it to a minimum.  I hope you will join me by adding a few of your grievances in the comment section below! Without further ado…

  1. Instagram…why won’t you hurry up and let us toggle between accounts already?  I hear it’s in beta but enough already.
  2. The entire political season…it’s too long, too full of hyperbole and too many people are trying to become President.  This is not the Miss Universe pageant, folks!
  3. Perfume, Car and Drug commercials…how many of these ads must we be subject to each day? I try not to watch live tv but when I do it’s all perfume, trucks and pharma!
  4. Reclining your seat on airplanes…listen, that 2 inches of recline does not make a difference in how your flight is but it makes a huge difference in how mine is when you are reclined in my lap!
  5. Auto-correct…if my iPhone is so darn smart, then why doesn’t it realize I’m not trying to type DUCK and that I live in the south…I type y’all A LOT…figure it out.
  6. Siri…please just understand the words coming out of mouth!
  7. Public restrooms…why do the cracks between the doors have to be so large and how many different flush mechanisms and automatic sinks do they make in this world?
  8. Credit Card Machines…why isn’t there one universal credit card machine with universal questions? I just want to check out!
  9. Reply-All,  I hate that some people use reply-all to show what a suck up they are.
  10. Netflix…don’t ask me if I’m still watching…I already feel bad enough that I’ve been watching for 3 hours straight.

Bonus From the Hubs: Left Lane is for passing (only) and Turn Lanes are not for merging.

That’s all for now…I hope you have time to air your grievances…it feels good! Merry Christmas, friends.

My Christmas Wish List

My ChristmasIt’s that time of year when everyone is in good cheer and Santa is checking his list…twice! So, in the spirit of Christmas, I thought I would make my own special Christmas list.  So without further ado, these are the things that would make me smile like the Grinch this Christmas.

1. The ability to easily switch from one account to another in Instagram….please, please make this happen.

2. To find an iPhone 6, 64g in Silver…apparently it is easier to find Waldo than this particular phone.

3. For Facebook to just leave everything alone already…no more algorithms, no more policy changes, just leave it be.

4. For Twitter to once and for all demolish bots…I just love when @Suz789$M follows me and has 2 followers and follows 10k.  Good times.

5. Sharpies, lots and lots of sharpies in every style and color.  (The Hubs got me a stainless steel sharpie this year and I LOVE it.)

6. An Evernote scanner…my friend Beth has one and I am seriously coveting that thing.

7. For people/companies to stop with the automatic direct message on Twitter…be original!

8. To put an end to voice mail.

9. For my airdrop feature to work 100% of the time.

10. World Peace.

What’s on your Christmas List this year?grinch_smile_by_zhirafik21-d36m6g0

Facebook is #1 On Birthdays

IMG_4551_2As you can probably gather, I love social media.  Twitter is my favorite, followed by Instagram then Facebook.  I like the content better on Twitter and Instagram but I still love Facebook for staying in touch with family and friends.

On my birthday, Facebook absolutely rules.  I always enjoy checking FB on my birthday and reading all the great messages from friends.  It really makes my day.  I also enjoy wishing friends HBD on their special day and FB makes it so easy.  I wish I could say that I remember everyone’s birthday, but I can’t, so thank you Facebook for doing that for all of us.

Here’s a breakdown of how my birthday messages were delivered:

Mailed Cards: 8

Phone Calls: 2

Texts: 10

LinkedIn: 8

Twitter: 3

Facebook: 119

This is a great example of how things have changed so much in our lives…years ago you would only get a phone call or a card in the mail…now there are several ways to reach out to people to communicate with them.  I LOVED all my birthday wishes and messages no matter how I received them but I thought it was interesting to break them down based on medium.  Which proves that Facebook is King when it comes to wishing someone a Happy Birthday!

What is your favorite way to say HBD?