Friday Favorites 5.6.16

AT.com Blog graphicHappy Friday, friends! Today is the last day of high school for my son…to say I’m a little emotional would be an understatement!

What an amazing milestone for him…I remember being a high school senior, I was ready to tackle the world.  Little did I know, the world would tackle me right back.  I survived it with flying colors and he will too…this mama is just not ready to let go.

So, today is not particularly a ‘favorite’ for me but I did find a few good things to share.

☞ I’m a sucker for these Habits for Happiness lists but this is a good one.

☞ Need to relax? There’s an app for that. 

☞ I am loving Snapchat…these features would make me love it more. 

☞ I’m here to tell you, miracles do happen. Please take a moment to read about Baby Eden.

My son signed his letter of intent this week to play basketball for Lyon College…it was a great day! Go Scots!

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Friday Favorites 4.29.16

AT.com Blog graphicSo long, April! Do you ever notice that some months seem to fly by, right before your eyes?  That is how April felt to me. I hope May takes it’s time considering it’s my son’s graduation month.  (sigh)

This week was jam packed with great meetings and new opportunities…I love a week like that. It’s uplifting and motivating.  There’s something about meeting new people that gives you a boost.

Even though my week was busy…I still found a few things to share as my favorites.  Have a great weekend and take time to find the joy in each day.

☞ If you are not watching the Unbreakable Kimmy Schmidt…You are missing out on Titus Andromedan. 

☞ I can’t stop listening to this album and people can’t stop using the lemon emoji.

The fear of failure…and a good book rec.

☞ I don’t know how it happened….but I LOVE Snapchat. Follow me? allysontwiggs

Last Saturday was Spencer’s last Prom…so many ‘lasts’ in senior year.  (sigh)

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Maggie and Spencer

Who Influences You?

influenceinfluence: (noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on.

The other day I was in the car with my 17 year old son and I told him that I read a headline where some guy on YouTube made seven million dollars last year.  I butchered his name but my son corrected me and told me his name was PewDiePie. My son watches a lot of ‘influencers’ on YouTube including PewDiePie…mostly to watch them play X-Box games or because they are hilarious.  PewDiePie has 38 million followers…that’s a lot of influence…hence why he makes six figures a year.

My son asked me how he made his money.  I explained to him about what it means to influence 38 million people and that brands pay him to endorse their products or services. (Much like Kim Kardashian getting paid $20k+ for one product tweet) He said that he would be much more likely to buy something from one of his favorite YouTubers than from ANY ad he’s ever seen.  My 17 year old trusts people who make a living playing video games online more than an ad he ‘might’ see on television.  (This generation is going to be much harder to reach for marketers!)

I know I am influenced more by the people in my life than ads as well.  I will see an ad for mascara on tv or in a magazine and not really think much about it but if my favorite blogger writes about the mascara…I might actually buy the mascara. This has happened many times for products that I’ve bought in the last few years…I trust the blogger or I like the way they ‘broke down’ the product in their blog post which will entice me to give it a try.

When a friend posts on Twitter about a new restaurant, I am much more likely to give it a try than just seeing a billboard about the new place.  I put a lot more weight on a friends’ recommendation than an advertisement.

All of this ‘influence marketing’ is huge for brands looking to reach new and different audiences.  This article does a great job explaining why it’s the next big thing in marketing.

Think about the last thing you purchased or new restaurant you tried…who influenced you?

My Big News

IMG_5023I’ve got news…really big news.  At least it is big news to me and my friends and family.  But first, let me tell you a story.

I come from a long line of entrepreneurs…isn’t that word so fancy? Let me start over, I come from a long line of folks who worked their butts off everyday to make the family business work.

My great-great grandfather, Wylie Twiggs, opened a grocery story in my hometown of Gentry, AR.  He named it Twiggly Wiggly grocery store.  Is that not the best name ever? Well, there was one little problem.  The Piggly-Wiggly grocery chain was not amused and sent my great-great grandfather a letter saying, stop using Twiggly Wiggly, it is too close to Piggly Wiggly.  So, reluctantly he did and renamed his store Twiggs Grocery.

He then passed the store on to my great-grandfather, Faye Twiggs, who ran the grocery store for most of his adult life after a career building highways.  The store then became Twiggs IGA and was in downtown Gentry on Main Street.  His son, my granddad, Jim Twiggs, Sr,  worked in the store as a teen but left for the Navy after high school, then became a writer and lived in New York.

My dad, Jim Twiggs, Jr,  took over the family business when I was about 5 years old and ran Twiggs IGA for 20 years in Gentry. He grew the store and moved to a larger location (twice).  Growing up in the grocery store business is a pretty great way to grow up.  I got to roam the aisles on roller skates, play on the intercom system, participate in rotten biscuit wars and eat all the candy I wanted.   I learned so much from my dad about hard work, customer service and promotion following him around the store for all those years.  I think that’s probably when I caught the entrepreneur bug, I just didn’t know it yet.

All of the men in my family had their ups and downs in owning their own business.  However, one of the best things I can remember about my parents working for themselves was that they were always there for me.  They were at every one of my high school basketball games and they were at about 85% of my college basketball games (keep in mind those games were in the SEC…lots of driving).  Owning their own business gave them the freedom to be there for me.

Why tell you all of this ancient history?  Maybe you guessed it, my big news…I am starting my own business.   The Twiggs Group (pardon the landing page…masterpieces take time!) is a consulting firm specializing in marketing, strategy and social media.  At this time, it’s just little ole me, but someday I will grow it to a team of great people working hard for our clients.  The Twiggs Group will work with creative, fun and collaborative clients who want to strategically market and promote their business.  Our tag line: We tell the world about you.

I can’t tell you how excited  I am to embark on this adventure.  Most importantly, it will allow me the freedom to be there for my son and attend all of his basketball games now and in the future (for more on Spencer, check out my blog SportsMomma).

None of this would be possible without the incredible support from my husband.  He has not one time faltered from his unwavering spirit to help me.  I am truly blessed. The support from my son and my family and friends overwhelms me.

Now the hard work begins.  I look forward to the challenge and I can’t wait to work with my current clients and future clients on helping them grow their business.  You can reach me at allyson@thetwiggsgroup.com or on Twitter @thetwiggsgroup.  Would love your help on follows and referrals.  If you know a business that needs social media management or marketing help, please let me know.

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So honored to be mentioned in the Northwest Arkansas Business Journal:

Sudden Departure

by Northwest Arkansas Business Journal Editors

Did you know Rogers’ top tourism official has resigned?

Allyson Twiggs Dyer, executive director of Visit Rogers since October 2010, is leaving to launch her own marketing company, The Twiggs Group.

Dyer said she will stay on through at least mid-November to help with the transition of finding the next person to handle oversight and day-to-day duties of the organization.

Before coming to Rogers, Dyer — a Gentry native and basketball player at the University of Arkansas from 1990 to 1995 — was director of the Fayetteville Convention & Visitors Bureau for eight years.

Dyer said she will start her business from her residence in Fayetteville, with the ambition of opening an office near the downtown square in the future.

The change in occupation, she said, will afford her the flexibility to spend more time with her family, particularly with her son, a junior at Fayetteville High School and an aspiring college basketball player.

Visit Rogers, which receives funding from a 2-percent tax on hotel and motel rooms in the city, has an operating budget of $800,000. Its staff includes two full-time employees and one part-timer.