by Allyson | Jan 28, 2019 | Marketing
In my line of work as a marketing consultant, I get to work with some of the most talented creators. I love the great graphic designers and web designers I get to work with. They have skills I absolutely DO NOT possess, but together we can make some beautiful content....
by Allyson | Jul 22, 2015 | Marketing
influence: (noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on. The other day I was in the car with my 17 year old son and I told him that I read a headline where...
by Allyson | Mar 3, 2015 | Marketing
I just wrote a post about brands who do not respond on social media and how frustrating that can be for the customer. I found this great example of a local company responding to a tweet. Here’s what is great about this exchange: 1. The owner of Eureka Pizza,...
by Allyson | Jul 16, 2014 | Marketing
For the most part it seems, everyone is on some form of social media. If not, you are probably either living under a rock or actively refusing to get on social media. For many, social media is a great way to stay in touch with friends from long ago and across the...
by Allyson | Jun 17, 2014 | Marketing
How do you feel about billboard advertising? Everyday we are inundated with billboards on our highways. I am not completely anti billboards, they do have a function and some companies utilize them quite well. However, I am surprised almost daily at the...
