I just wrote a post about brands who do not respond on social media and how frustrating that can be for the customer. I found this great example of a local company responding to a tweet. Here’s what is great about this exchange:
1. The owner of Eureka Pizza, Rolf Wilkin, said “thank you.”
2. Rolf retweeted the tweet with his message, which meant the tweet went out to his followers as well.
3. Eureka Pizza was paying attention!
Social media is no different than face to face interaction…brands need to treat people on social media as they would if they walked in their store/restaurant/law office/bar, etc. Great job Eureka Pizza!